Monday, August 1, 2011

Taking the kids -- Help feed hungry seniors

When my oldest son Keith was about six, he challenged me to a foot race. I made the mistake of letting him beat me (again!), but this time his attitude changed. He suddenly wanted to race me every day, cocky in his athletic ability and scorning mine. I realized that more was at stake in this simple sprint, so I created the annual Birthday Bash 50-yard Dash. Every year on his birthday, we donned our running shorts and tennis shoes, measured 50 yards on a track, and ran an actual race. The year he could beat me fair and square, I told him I would treat him to his favorite ice cream. The year he could beat his dad, he would win a steak dinner.

A funny thing happened on the way to his losing to his parents: he respected us more. And the year he finally did beat us, he had a greater sense of accomplishment because he knew he had earned it.

I am reminded of this story now because we (CICOA Aging & In-home Solutions) are in a race of another kind — with kids — in the Indianapolis Indians’ Lend a Helping Glove Campaign. The contest ends on August 19, and the winning organization gets $10,000. That prize would provide a meal to 2,000 hungry seniors.


Sadly, however, the kids are beating us. The Boys and Girls Club has taken first place in the texting competition, and Indy Reads is winning in online voting. So here’s what I am asking:

  • If you text, please text CICOA once a day to 86132. You can also organize a vote-a-thon by asking family members or friends to vote for us on a specific day.

  • If you are able, please make an online donation of $5 (for 5 votes) to $25 (which buys 40 votes) at
Much as I love kids, I think we can still take ’em. Please help CICOA win.

Dana Robinson
Director of Marketing & Communications
CICOA Aging & In-Home Solutions

CICOA Aging & In-Home Solutions is a private, not-for-profit agency and one of 700 Area Agencies on Aging nationwide that provide information, advocacy and support services for older adults, people with disabilities, and their caregivers. CICOA serves Boone, Hamilton, Hancock, Hendricks, Johnson, Marion, Morgan and Shelby Counties.